American Icon THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leade… Full description
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American Icon: Alan Mulally and the Fight to Save Ford Motor Company
2 replies on “American Icon: Alan Mulally and the Fight to Save Ford Motor Company”
Fair Account A very good read, I didn’t think a book about business could be so hard to put down! Mr Hoffman has not sacrificed balance or a pursuit of accuracy for the sake of making the story even more interesting. (At least this is my opinion from my perspective being at the remote fringe of senior management at Ford during this period). Fortunately, the story is strong enough by itself and it is well researched. It gives a fair acount of the important and influential roles played by head of Ford Credit, Mike Bannister, and CFO, Lewis Booth, and gives due credit to Don Leclair for the crucial early financing actions.
an exciting narative of an epic buiness turn around This book tells the story of ford turn around from one of the failing big three to one of the best car makers in the world.